Description:

In this course, students engage in developing mid- to long-term strategies using innovation process models. The focus is on integrating environmental and social responsibility into economic success. Through case studies, students explore how businesses can strategically formulate goals for future business models and implement them in their core strategies, drawing on real-world insights and analysis.

At the same time, the course emphasizes the transformative role of digital technologies in innovation, particularly in how advancements such as AI and AR reshape business models. Digital entrepreneurship is a central theme, where students investigate digital platforms, e-commerce, and marketing strategies crucial for modern business growth. The use of digital tools in the innovation process—including design thinking software and collaborative platforms—is highlighted to foster creativity and efficiency.

The course also looks ahead, discussing the potential future applications of emerging digital technologies, such as advanced analytics and augmented reality. This prepares students to leverage these tools in driving innovation. This holistic approach ensures graduates are well-equipped to lead at the intersection of sustainability and digital innovation.

Schedule: 

Mondays (weekly form 07.04-14.07.2025) from 10:00-11:30 in Room R09 R04 H02

Some deviations in time and date may occure due to excursion but will be communicated early!

Please note that 21.04 is a holiday. The lecture will be postponed to 25.04 most probably.

Learning Targets:

• Advance knowledge on differences between innovation types.
• Application of innovation strategies and processes for complex problems and solutions, e.g., grand challenges or deep technologies
• Advance knowledge on how technology and organization problem solving.
• Advance knowledge on open and closed innovation strategies
• Understanding of innovation ecosystem
• Practical application of entrepreneurship principles, including economic concepts, business operations, and an understanding of the complex entrepreneurial process.
• Advance knowledge on innovation theories and their practical use in the startup ecosystem.
• Practical application of moonshot design process to develop an innovation strategy for a complex problem or solution.

Outline:

• Sustainability
• Startups;
• Team work;
• Design Thinking;
• Strategic Management;
• Moonshot Thinking;
• Innovative Entrepreneurship;
• Business research

Literature:

• Calvo, J. (2020). Journey of the Future Enterprise: How to Compete in the Age of Moonshot Leadership and Exponential Organizations. Libros de Cabecera.
• Carleton, T., & Cockayne, W. (2023). Building moonshots: 50+ ways to turn radical ideas into reality
• Chesbrough, H. (2006). Open innovation: a new paradigm for understanding industrial innovation. Open innovation: Researching a new paradigm, 400, 0-19.
• Christensen, C., Raynor, M. E., & McDonald, R. (2013). Disruptive innovation. Brighton, MA, USA: Harvard Business Review.
• Nambisan, S., Lyytinen, K., & Yoo, Y. (Eds.). (2020). Handbook of digital innovation. Edward Elgar Publishing.
• Purmal, K., Goldman, L., & Janzer, A. (2016). The moonshot effect: Disrupting business as usual. Greenleaf Book Group. 

Methods of Assessment:

Portfolio