Description:

In the "Disruptive Innovation and Moonshot Design" course, students delve into sustainable innovation models, focusing on integrating environmental and social responsibility into economic success. Through case studies, they explore how successful businesses have adopted sustainability in their core strategies, providing real-world insights. The curriculum addresses pressing global sustainability challenges, such as climate change, emphasizing innovative solutions like renewable energy and sustainable technologies. Students learn to assess environmental and social impacts using sustainability metrics, equipping them with tools to evaluate and enhance business practices. 

Simultaneously, the course emphasizes the transformative role of digital technologies in innovation, examining how advancements like AI and AR reshape business models. Digital entrepreneurship is a key focus, with students exploring digital platforms, e-commerce, and marketing strategies crucial for modern business growth. The use of digital tools in the innovation process, including design thinking software and collaborative platforms, is highlighted to foster creativity and efficiency. The course also looks ahead, discussing the potential future applications of emerging digital technologies such as advanced analytics and augmented reality, preparing students to leverage these tools in driving innovation. This holistic approach ensures graduates are well-equipped to lead in the intersecting realms of sustainability and digital innovation. 

Schedule: 

08.04 - R09 R01 H02 at 09:00-12:00
15.04 - R09 R04 H02 at 09:00-12:00
22.04 - R09 R04 H02 at 09:00-12:00
03.05 - Place Beyond Bytes 09:00-16:00
04.05 - Place Beyond Bytes 09:00-15:00
10.05 - R09 R04 H02 at 08:00-10:00
14.06 - R09 R04 H02 at 08:00-10:00
28.06 - R09 R04 H02 at 08:00-10:00

Learning Targets:

• Advance knowledge on differences between innovation types. 
• Application of innovation strategies and processes for complex problems and solutions, e.g., grand challenges or deep technologies 
• Advance knowledge on how technology and organization problem solving. 
• Advance knowledge on open and closed innovation strategies 
• Understanding of innovation ecosystem 
• Practical application of entrepreneurship principles, including economic concepts, business operations, and an understanding of the complex entrepreneurial process. 
• Advance knowledge on innovation theories and their practical use in the startup ecosystem. 
• Practical application of moonshot design process to develop an innovation strategy for a complex problem or solution.

Outline:

• Sustainability
• Startups;
• Team work;
• Design Thinking;
• Moonshot Thinking;
• Innovative Entrepreneurship;
• Business research

Literature:

• Calvo, J. (2020). Journey of the Future Enterprise: How to Compete in the Age of Moonshot Leadership and Exponential Organizations. Libros de Cabecera. 
• Carleton, T., & Cockayne, W. (2023). Building moonshots: 50+ ways to turn radical ideas into reality 
• Chesbrough, H. (2006). Open innovation: a new paradigm for understanding industrial innovation. Open innovation: Researching a new paradigm, 400, 0-19. 
• Christensen, C., Raynor, M. E., & McDonald, R. (2013). Disruptive innovation. Brighton, MA, USA: Harvard Business Review. 
• Nambisan, S., Lyytinen, K., & Yoo, Y. (Eds.). (2020). Handbook of digital innovation. Edward Elgar Publishing. 
• Purmal, K., Goldman, L., & Janzer, A. (2016). The moonshot effect: Disrupting business as usual. Greenleaf Book Group. 

Methods of Assessment:

Portfolio